A picture speaks a thousand words...

...or does it?

Now i'm not your Madison Avenue advertising guru, but i know enough to say that a striking image is key to grabbing those crucial seconds of your time without the need for corny copy?... allow me to quote some text from some rather large billboards around Dubai...

Mashreqbank WOW credit card (yes that is the name of a credit card!!)
Dubai Mall - the earth has a new centre (really now?!)
Nivea - moist for more pleasure (ok!)
Burj Dubai - the world's most prestigous square mile on the planet (says who??!)
Discover the wonder of the new Arabian Legend (this is for a brand new hotel... surely a contradiction in terms?)

10 out of 10 for really putting some spit & polish on the city of gold and the city that cares :-P