Tease me

It's so easy to spot the local advertising campaigns from the international. They never appear to have a target market - they just want the whole city to know about it regardless if they are the target market or not and it all looks very clumsy.

For example the launch of the Burjuman extension, there was this big yellow stress ball driving up and down Sheikh Zayed road. Not exactly fitting with the more sophisticated shopping mall's image. That comdey act would be more fitting with City Centre. Additionally, a bunch of Philipino's were hired to walk around offices and hand out yellow spikey stressballs which stank, so they would go straight in the bin!

The most irrirating one at the moment has to be the TIIDA ads up the middle of Sheikh Zayed road. yes it does arouse curiosity, so i guess you are tempted to check the website. But on the website, you are faced with the same faces of the annoying looking people on the billboards. The only way you can find out more about these young trendsters is to register, only to find that 3 weeks later you have heard nothing. So now, the only image you have is a negative one. Not very clever or sophisticated, but then what do you expect from the advertising underworld. I guess this is their idea of a "teaser campaign".

I can only hazard a guess that within days of whatever event is supposed to happen, "they" will send a mass email out to all the people who registered, and continue to do so for the rest of their lives. All will be revealed and fall into place when whatever is supposed to happen will happen...

I bet it's another new shopping mall!